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Business Intelligence

Custom Reporting & Dashboards: Beyond Excel

Stop spending hours compiling reports. Build dashboards that update themselves.

How many hours does your team spend each week pulling data into spreadsheets, formatting reports, and emailing them around? There's a better way.

The Problem with Manual Reporting

  • Time waste: Hours spent on repetitive data compilation
  • Stale data: Reports are outdated before they're finished
  • Error risk: Copy-paste mistakes are inevitable
  • Single version: Everyone needs the same view
  • No drill-down: Questions require new reports

Custom Dashboard Benefits

Real-Time Data

Dashboards pull directly from your systems. Data is always current.

Self-Service

Users get the views they need without waiting for someone to build a report.

Interactive Exploration

Click to drill down. Filter by date, region, product. Answer follow-up questions instantly.

Automated Delivery

Scheduled reports arrive in inboxes automatically. Exception alerts when metrics go off-track.

Common Dashboard Types

Executive Dashboard

  • Key performance indicators at a glance
  • Trend comparisons (YoY, MoM)
  • Goal tracking
  • Exception highlighting

Operational Dashboard

  • Real-time status of key processes
  • Queue depths and backlogs
  • Resource utilization
  • Quality metrics

Sales Dashboard

  • Pipeline by stage and rep
  • Forecast vs. actual
  • Win/loss analysis
  • Activity metrics

Financial Dashboard

  • Revenue and expense tracking
  • Cash flow visibility
  • Budget variance
  • Profitability by segment

Build vs. Buy: Dashboard Tools

Off-the-Shelf BI Tools (Power BI, Tableau)

Pros: Quick to start, many built-in visualizations

Cons: Per-user licensing, limited customization, data must fit their model

Custom Dashboards

Pros: Perfect fit for your data and needs, no per-user fees, full control

Cons: Higher upfront investment, requires development

When Custom Makes Sense

  • Complex data from multiple proprietary systems
  • Many users need dashboard access
  • Specific calculations or business logic required
  • Need to embed in other applications
  • Data security requirements

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